US: Vuse Is Boycott Target

A farmworker labor group often at odds with Reynolds American Inc. voted unanimously on Saturday to conduct a national boycott of the company¡¯s Vuse, the US¡¯ top-selling electronic cigarette, according to a story by Richard Craver for the Winston-Salem Journal.

As of August, Vuse, which is sold at more than 111,000 US retail outlets, had a top market share of 29.8 percent.

Catherine Crowe, a spokeswoman for the Farm Labor Organizing Committee of FLOC, said the potential boycott of Vuse was designed to dent Reynolds¡¯ revenue stream since ¡°it is a fairly new product and market for Reynolds¡±.

¡°Reynolds has still not signed an agreement with FLOC that would affect real change on the ground by guaranteeing farmworkers freedom of association and implementing a grievance mechanism that farmworkers could use to resolve issues without fear of retaliation,¡± Crowe said.

Since 2007, FLOC has conducted occasional adversarial inquiries during the question-and-answer session of Reynolds¡¯ annual shareholders meeting as well as peaceful street protests following the meeting.

The group was not able to protest in May because Reynolds did not conduct a shareholders meeting. At that time, British American Tobacco was in the process of buying Reynolds.

Reynolds said it had no comment on FLOC¡¯s boycott discussion.  Enditem